A decade on the licensing problem. Then the consumer changed.
I spent most of the last decade on licensing and IP — co-building license.rocks, and then working alongside enterprises and creators whose output was the IP. Music and art especially: world-class craft, almost no licensing scaffolding around it. For a long time, the job was building that scaffolding for humans to read.
Then the consumer changed.
A model doesn't read a PDF. It doesn't care what's in your footer. An agent deciding whether to use your skill runs at thousands of requests per minute. Either the terms are in a format it can parse, or the terms might as well not exist. Every document built for human readers goes invisible the moment an agent is in the loop.
Look at the licensing surfaces that exist today — all built for human readers. A LICENSE.md in the repo: models ignore it. A clickwrap on a distribution page: agents don't click. A platform-specific agreement: solves one surface, leaves every other exposed.
The durable fix had to be a neutral protocol. Not a platform. Not a storefront. A file format and a status lifecycle any skill can ship with, any agent can parse, and any chain can verify.
That's ProofMeta Protocol.